| deep down (0) | 2023.01.27 |
|---|---|
| peep, on one's watch, discretion, in good hands (0) | 2023.01.26 |
| assume, law of supply and demand, come up with, as long as (0) | 2023.01.25 |
| such a shame, be terrified of, imbecile (0) | 2023.01.25 |
| how come, how so, insidious (0) | 2023.01.25 |
▶ But lab-grown diamond companies are capitalizing on the lasting connection between diamonds and love.
▷ As someone who's in the business of selling diamonds, I like te connection.
▶ A connection they owe to De Beers.
▷ The lab-created producers want to market their product as a more innovative and environmentally friendly product that's superior to natural diamonds in those ways. But at the same time, they still want the value associated with diamonds that De Beers created over a hundred years.
▷ The narrative is what a lot of purchasers might feel on some level is like the bullshit, right? Like, "They told us this story that you got to do this, and this is, like, how you prove love."
▷ I think the thing is, though there's something really, really deeply touching about doing this for somebody, about wanting to be very public about how you feel about somebody. And in a way, burning a pile of money is a pretty compelling argument that you feel what you say you feel.
▶ Just because the connection between diamonds and love was manufactured by marketing, that doesn't make it less real.
▷ It was the most beautiful and most significant thing ever to me, not because it's a diamond, but because he's my best friend.
▷ He was like, "This was my mom's diamond." That's when I really started crying.
▷ When you put it into perspective that an ad campaign drove, you know, what we now consider the step to getting married, you have to buy a diamond, it's kind of infuriating to think about, but at the same time, it makes sense. Like, I didn't come up with this. This is just the world's standard.
▶ A diamond is a product of heat, time, capitalism, and us.
▷ It isn't bullshit, because the volume of people who kind of are convinced by it tells us that their story is tapping into this complexity of who we are. And when you think about it, so much of what we do, so much of what we wear, what we carry. So much of it is about communicating who we are.
▷ Here's my diamond. It's absolutely stunning, in my opinion.
▷ What do people want? How much do they want it? What are they willing to pay for it?
▷ The question becomes more, "How do you value different things?" And I think diamonds are a little bit of, They're kind of like an ink-blot test, and you can kind of see what you want and make your own criteria in terms of what's the most important to you.
▷ He's my everything, and through thick and thin, and that just meant the world to me when he gave me this ring.
▷ I love seeing it on your hand.
▷ I know. I love seeing it on my hand, too.
▷ I think the value of a diamond is zero. It's entirely the value you have, in regard to the person who gave it to you.
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ink-blot test : 잉크반점검사
in regard to : ~에 관해서는
[ 이미지출처 ] www.mdgadvertising.com/wp-content/uploads/2014/05/1059_millenial-tap.jpg
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